So, it was time to work on releasing a saleable product. Its development process was accompanied by testing under toughest competition conditions again. The racing debut of the serial product was extremely successful: Jürgen E. Lautenbach won 3 out of 4 European Championship titles (1/12, 1/10 onroad, 2WD offroad) with LRP speed control, LRP motor and LRP batteries in 1990. After taking TQ in 4WD offroad, he was also close to title number 4 of the year. It was an incredible year and the final breakthrough for LRP on the R/C market. In addition, it was the birth of the legendary LRP LE 25 AMS speed control.
THE WAY IN TODAY
Blue is Better! Today, most fans and racers connect the company and its products to this slogan. From a present-day perspective, LRP's brand presence was kind of fancy at the beginning. Corresponding to the spirit of the time, the logo consisted of a big pink-coloured star with LRP lettering and the slogan "The Ultimate Choice". "Blue is Better" wasn't in sight yet.
This was to change, the more the diversification of the LRP product portfolio was proceeding. In 1997, there was the decision to reflect the character of the high-end products and the worldwide racing success also in the appearance of the brand. The blue colour was the most obvious choice. Blue is connected to technology and quality in most people's mind. In addition, a homogeneous colouration made the identification of the components in the R/C car easier. The still valid slogan "Blue is Better" consequently supports this idea. It stands not only for racing success and unique team spirit in R/C sports, but also for high-end products with top-performance.
PICTURES OF THE MILESTONES
The first engine LPR, the first LPR Control - this still has one on the screen. But what came still from 1987 till this day after in products LRP and did the scene RC revolutionise over and over again? And not only products, also numerous runnings and events were in the last decades - here we have picked out for you some highlights. Also LRP has adapted itself in his appearance of the time what we have also documented... a lot of fun with rummage and in recollections indulge themselves.